It's all about Twitter today (14/1/14)

Today saw the departure from new music in Pop, that quota had seemingly been used up yesterday. Instead, it was all about Twitter today. 

With Take That confirming that they are back working on a new release. Q4 watch out. Howard tweeted that they will be doing their 'very best to deliver an amazing album'. Let's just hope it's a bit more like the Mark Owen solo effort of last year, rather than the Gary Barlow one. 

Continuing the hype that was started yesterday, the first photo surfaced from the video shoot of the 'not-too-sure-if-it's-good-or-not' latest single from Lily Allen. The video for 'Air Balloon' is being shot in Africa, and evidence of this (complete with #BeefCurtain) comes in the form of the image below, which was tweeted today by the lady herself. 

Paloma's also been trying to keep the momentum going from yesterday, in the slightly unusual manner of frantically and shamelessly tweeting everyone who is anyone requesting that they watch her new video. As can be seen in the image below, celebrities from all walks of life were being targeted, and no celeb was safe. It was clearly a tedious and almost desperate, try-hard attempt at creating buzz. But you can't knock the girl for trying. So it's 10/10 for effort for Ms. Faith. 

Finally, the most pressing matter of the day, which has caused a big stir amongst the handful of fans who remember they exist, was the concern that original Sugababes- Mutya Keisha Siobhan might be splitting up (again!). 

Rumours were spreading due to the cryptic tweets being posted by band member Keisha Buchanan, including mysterious song lyrics and quotes, plus one seemingly angry tweet to bandmate Mutya Buena questioning why she wasn't answering her phone. This in addition to her removing the mention of her association with the girl group in her Twitter bio, plus the fact that she apparently isn't following her fellow band members' Twitter pages, and suddenly the whole fanbase was going into meltdown. Though with the multiple lineup changes of Sugababes over the years, it's hardly surprising that they may start jumping to conclusions. 

However, it was all cleared up by the end of the day with Mutya and Keisha both assuring fans that there is nothing wrong. Let's just hope it was all some elaborate PR stunt to create some buzz before they drop the once highly-anticipated, but severely delayed album tomorrow morning. One can live in hope. 

Oh and in case you were wondering, Mutya's phone was on silent.